Apparently this spot managed to piss it's share of people off, for making fun of hiphop culture. We call those people haters. Keep it real, yo!
This spot saw MK12 break the commercial mainstream. Yes they can do slick agency stuff too.
So just when everyone expected more vector smoothness, MK12 turns around and gives us this dreamy polaroid-centred piece.
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A bit of a cliche to ask, but an important one nonetheless; What advice do you have to the young kids out there today wanting to end up in motion design? Or hell, to the next generation in general?
I'm going to start talking to, uh, myself as a student, I think, and then it's going to very clearly turn into "what would I say to someone looking to start their own thing," instead of finding employment elsewhere in the industry. Is that okay?

Play, explore, experiment, and teach yourself everything you can. Don't rely on schools or classes or teachers to shepherd you about--find your own way, make your own sense. Make a network of people you know and love and trust be your sounding board, and you theirs. Don't wait for someone to show you the way--make your own luck, find your own way. There's no right answer, there's no one way. Be smart, be clever. Turn their strengths into weaknesses and turn your weaknesses into strengths. Find out what it is about what appeals to you that appeals to you--break it all down, study your own creative genome.

Improvise. Ignore everything I'm saying if you have a better idea. Because there are always better ideas, you just have to trust yourself when you see them.

Don't let anyone, ANYONE, tell you you can't do it, you're dumb for trying, or that you're going to fail. Cut those people out of your life--you don't need them and they will only poison you.

Learn how to speak, learn how to write. Learn how to talk their language. Learn how to say what they're listening for, and know how to sell what you want to do as what they need.

Learn how to talk Lawyer, learn how to read Lawyer, and learn how to think Banker. Your future will rise and fall on your ability to navigate contracts, purchase orders, invoices, and bank accounts. If you don't have any electricity in your apartment, you can't turn the computer on, right?

Don't be afraid to fight. And that means don't be afraid to walk away. Yes: it is suicidal, counterintuitive, bratty, dumb, and might cause more trouble than good but you will be defining the rules instead of reacting to them. And that feels better even if it means starving a little longer.

The minute someone pays you to do something or to create something on
their behalf, no matter what that thing is, you've sold out. The moment you take money to create, you've sold out. It's okay. The Medici family sugardaddied the whole of the Renaissance, and nobody ever called Michelangelo a sell-out. It's hard to accept--we struggle with it every single day--but if you want to cause trouble on a global scale, you have to be a part of that larger community. A revolution isn't any good if its all in your head, you know?

But don't be a whore.

You'll know what that line is when they want to pay you to cross it.
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