TRONIC STUDIOS


NikeLab

For HBO’s Mid Winter Titles Tronic created a series of 3D transitions that literally deconstructs one image and reforms it into the next, creating abstract landscapes with each transition.



The Dive

Tronic directed and animated the short film Eternal Double Happiness using curator Sebastien Agneessen’s Mavi installation as a backdrop. The piece marked Tronic's third collaboration with curating agency Formavision.



New Jersey Devils

Tronic’s end-tags for a campaign of New Jersey Devils television spots. Since you asked, no, sports ad graphics aren’t normally this good.

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For example, there are two locations both with the same physical properties. Let’s say there is a staged barn in Manhattan—we’ll call it a gallery—and real barn in Ohio. The difference is that the space of the barn in Ohio is only capturing content from the outside while the gallery in Manhattan is only capturing from the inside. So all of this content is collapsed into a digital space where from the gallery in Manhattan you look outside the window and see the landscape of Ohio.

VIVIAN: So at that point, it’s almost like collapsing representation, where each object isn’t functioning as a representation for another but is creating a new hybrid space.

JESSE: It’s reality without the reality.

VIVIAN: It’s taking two visual streams and creating something new.

JESSE: It’s creating a new reality.

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